Beauty Lifestyle Blog

Eileen Love's

Current job: Skincare R&D
Obsessed with cosmetics & skincare
Chemistry (NUS)
Perfumery and Cosmetic science (Singapore Polytechnic)
Certificate in Business (Singapore Polytechnic)

FHM SG 2014 Runner up
November Issue



Part 1 Part 2

Creme Simon
Use DEM2XFA to get 10% off your orders!

Use ELOVE20 to get 20% off your orders!

Korea Day 1 (Winter 2015)
Harry Potter Studio tour (London)
Brighton day trip
London Day 1 and 2
Annecy day trip
Kyoto day trip
Osaka day 1

Old Entries

-- - - -
Heroine Make Princess Party and Reformulated Mascara review

A few weeks back I attended Heroine Make Princess Party at L'etoile cafe. This is me without any eye makeup!
I believe Heroine Make needs no introduction since it is quite a popular brand in Singapore!

Launched in 2005, Heroine Make is a popular Japanese cosmetic brand best known for its eye makeup products. Heroine Make’s icon is Himeko Elisabeth (Princess Elisabeth). Princess Elisabeth believes that every woman is the leading lady in her story, so she should always look good at all times. This is in line with Heroine Make’s commitment to provide long-lasting and smudge-proof makeup that will stand by the ladies even as they go through difficulties in life.

Voted the No. 1 Mascara in Japan by @cosme’s prestigious Best Cosme Awards in 2009 and 2010, the Heroine Make Long & Curl Mascara (New reformulated mascara is called Long & Curl Super Waterproof Mascara) is the bestseller of the brand. There is a growing trend of ‘wide-eyed wonder’ now, the belief that when the eyes look bigger, the face will look smaller and cuter. Hence much emphasis has been placed on eye makeup and women are turning to mascara for bigger and natural looking eyes.

Heroine Make recently reformulated their mascara to make it even better than before!
The Heroine Make Long and Curl Super Waterproof Mascara now has extraordinary long 5mm fibres (used to be 3mm fibres). It also has 2 new ingredients that helps to keep the eyelash curl upward and stay set for more than 24 hours! Not to mention, super waterproof as it contains a Super Guard Polymer which repels tears, sweat and water thus keeping your mascara smudge free. The curved brush is designed to easily curl up the edge of the lashes and reach even the shortest lashes!

Tried the mascara on one side of my eyelashes. Can you see the difference?
I was honestly super amazed by the product!

Close up view of my eyelashes after application of two-three coats of the mascara.
My non-existent asian short lashes suddenly became super long and visible! It looks like I'm having false lashes on and I love this mascara a lot!
To be honest, this is the FIRST mascara that I've (finally) love because all the other mascara that I've tried so far hasn't work at all for me.
Five out of five stars from me for Heroine Make mascara!
Apart from getting to try out the mascara, I also had a lot of fun at the Princess Party together with the other bloggers!

Before I end off this blog post,  there will be a photo booth / backdrop set up by Heroine Make in 5 different cafes in the next 5 months, and people can visit to take photos with the backdrop and props. Stay tuned to Heroine Make Facebook Page ( for update!

Heroine Make products can be purchased from Watsons, SaSa, BHG, Nishino Pharmacy, John Little and Meidi-Ya.